Glossary

ABC

B happy

O2O salon platform service. A service that allows customers of the salon to purchase MTG products at any time from the online shop dedicated to the salon that has been set up on the platform.

Brand Development System

Our group has a unique “brand development system” that integrates the four factors of Creation, Technology, Branding and Marketing as our strengths, and we create and nurture products and services that resonate with the hearts of many people, combining the technological capabilities of not only our group, but also other companies and universities, and creating brands from ideas and designs.

[Creation]
We create, design and produce things that do not exist in the world today.

[Technology]
We fuse our own in-house development with industry, government and academic technology.

[Branding]
We communicate our products with sincerity and an overwhelming worldview.

[Marketing]
We develop our own markets to bring the power of the JAPAN brand to the world.

Business Vision

The business vision expresses the “meaning of our existence” and “the ideal state of each business”.

[VITAL LIFE]
We will help people around the world to live healthy, beautiful and vibrant lives.

Based on this business vision, our group will develop businesses, brands and services in the three categories of WELLNESS, BEAUTY and HYGIENE, and contribute to the realization of “VITAL LIFE” for people around the world.

Camellia japonica terpenes *3

Aroma ingredients extracted from carefully selected camellia leaves using a special method called low-temperature vacuum distillation. The ingredients blend well with the skin and have a long-lasting moisturizing effect. They are a special and useful ingredient that brings out the amazing power of camellia. They have a fresh and gentle natural scent.

*3 Camellia japonica leaf water (moisturizer)

Camellia Yeast Extract

This product contains all 9 essential amino acids and is rich in 17 types of amino acids.
Replenishing the “amino acids” that are the main component of the “natural moisturizing ingredients” of the stratum corneum is extremely important for maintaining the elasticity of the skin.

Camellia Leaf Cuticle*1

The world's first, uniquely extracted “Camellia Leaf Cuticle” Wax ester on the surface of the camellia leaf. It is also the origin of the word “cuticle” for hair. The cuticle layer of camellia is more developed than other plants, and it plays a role in protecting the camellia leaf from dryness and external stimuli.
※1 Camellia Leaf Wax (moisturizing)
Camellia Japonica Leaf Wax was registered on March 9, 2017 as the first international name for camellia leaf cuticle as a cosmetic ingredient (INCI name).

Camellia flower yeast*2

Camellia flower yeast, which is rich in nutrients such as vitamins and essential amino acids, is the source of the power of camellia flowers, which bloom in winter. Its beauty benefits have been enhanced through special cultivation.

*2 Saccharomyces cerevisiae extract (skin conditioning)

Camellia fruit peel fiber scrub

The fibers in the soap are powdered camellia fruit peel. The air-containing fiber scrub is gentle on the skin, and gently removes dirt and dead skin cells to leave the skin clean.

Counterfeit goods

This term refers to products that infringe on trademark rights or design rights, and recently, products that infringe on patent rights are also included in the category of imitation products as technical imitation products.
Those that infringe on patent rights, utility model rights, design rights, and trademark rights (e.g.) Branded goods, watches, electrical appliances, etc.

(Oleic acid in) camellia oil

The high oleic acid content is proof that this oil blends well with human skin. Camellia oil is filtered eight times to increase the oleic acid content to around 85%. The high water retention capacity reaches even the skin's horny layer.

Camellia Leaf Extract*4

Rich in protective ingredients that protect the skin from environmental stress. By slowly drying the camellia leaves in the sun, the amount of beneficial ingredients is increased eightfold compared to machine drying. Delivers elasticity and radiance to the skin.

*4 Camellia Leaf Extract (moisturizer)

CMM Pulse

The EMS training equipment from SIXPAD uses 20Hz based on evidence proven by the world's highest level of sports medical science research. While using 20Hz, we have succeeded in developing a unique waveform that does not cause the tingling pain that is characteristic of low frequencies. The training program, which is based on EMS theory developed by top athletes active around the world and world-renowned experts in exercise medicine, gradually increases the intensity of the exercise over time, and automatically switches from warm-up to training to cool-down. You can experience the training theory of world-class athletes.

Corporate Message

Our group has established a new corporate message as a slogan to realize our business vision, “VITAL LIFE: We will help people around the world to live healthy, beautiful and vibrant lives.”

[GO VITAL.]
We will work to achieve VITAL LIFE under this corporate message.

Corporate Philosophy

The corporate philosophy is the “purpose of management” of our group.

Corporate Philosophy “One shines, We shine, All shines”
One shines , We shine , All shines

[One shines]
In our group, we place the highest importance on each and every employee having a dream and being able to live a wonderful life that shines brightly and is positive.

[Everyone shines]
By each and every one of us shining, we can not only make the employees who are always by our side shine, but also make our shareholders, customers and partners shine.

[Everything shines]
In addition to taking into consideration the need for a sustainable global environment, we will contribute to the progress and development of human society,and enrich the lives of people around the world.

DEF

Double Spiral Cavitation

A unique structure that uses pressurized dissolution and two stages of cavitation to create ultra-fine bubbles and microbubbles in water at once.
The size and number of holes in the shower head have been carefully considered to ensure a good water flow against the skin, resulting in a silky softness.

Direct Marketing Business

Direct sales to general consumers via our company's EC site centered on MTG LIFEPLAN, direct sales to general consumers via newspapers, and direct sales to general consumers via other domestic company EC sites, as well as internet mail-order sales, catalog sales, and wholesale sales to TV mail-order sales companies.

Ele-Dyne

SIXPAD's unique technology, which applies ancient dyeing techniques and uses specially processed conductive fibers as electrodes.
By thoroughly wetting the electrodes with water, it is possible to maintain a stable current for long periods of time, and it is safe to wear because it is made of fabric, and it is durable and does not deteriorate even after repeated washing.

EMS

EMS (Electrical Muscle Stimulation) is a technology that uses electrical stimulation to train muscles. By wearing or placing your feet on it, you can effectively train your muscles.

EVERING

A prepaid* smart ring that supports Visa touch payments. You can use it for payments by linking a credit card (VISA/JCB/Mastercard/American Express/Diners club card) to the dedicated app and charging it.

Fine Bubble

Fine bubble is a specific name defined by the International Organization for Standardization (ISO), as opposed to bubbles that are simply small or microbubbles, which is a general term. Fine bubbles are classified into two types according to bubble size: nano-sized “ultrafine bubbles” and micro-sized “microbubbles”. These bubbles have a unique cleaning mechanism called “hydrophobic interaction” that brings out the beauty of the skin and hair.

GHI

Goto Camellia Project

The Goto Camellia Project is a project that aims to create a new model case for regional revitalization by bringing together the strengths of industry, academia, government and the private sector, centered on Nagasaki Prefecture, and creating a sustainable industry and employment by circulating everything from product development to consumption, with the camellia that grows naturally on the Goto Islands at its core.

Goto no Tsubaki

A brand developed by the group company “Camellia of Goto Co., Ltd.” established in November 2018, which utilizes the camellia that has been native to the Goto Islands in Nagasaki Prefecture since ancient times as a raw material. The company aims to create new businesses by discovering the hidden power of the Goto camellia through research and investigation into all aspects of the plant, from the flowers and seeds, which are only harvested once a year, to the leaves, branches, fruit peel, and the “Goto camellia yeast” discovered by the Goto City Chamber of Commerce, as well as its history and culture. In the Goto Islands, where depopulation and aging are progressing, we aim to increase the value of the Goto camellia and make it widely known, in order to attract people who have moved away from the islands and increase employment, thereby supporting the revitalization of the entire archipelago. As the “Goto Camellia Project”, we have achieved a powerful industry-academia-government collaboration that has never been seen before, in cooperation with Goto City, Nagasaki Prefecture, business and industry organizations, Nagasaki University, Nagasaki Prefectural University, and other cooperating companies. We aim to expand the appeal and potential of camellias from Japan to the world, while also opening up the potential of local industries in Japan in the future.

Group Management System

This is a “management control system” based on a divisional profit system, and it is the backbone that supports the management of our group. By dividing the company organization into detailed profit centers (profit-making departments) and operating it through a divisional profit system directly linked to the market, we clarify the profit and loss of each profit center, and we train leaders with a sense of management, while also achieving “management by all” in which all employees can participate in management.

The purpose of using a group management system
1. Establishing a profit system for each department that is directly linked to the market
The organization is divided into profit centers, and profit management is carried out by implementing a profit system for each department, enabling profit management through a management system that can respond immediately to market trends.

2. Developing human resources with a management mindset
By dividing the organization into profit centers as needed, we will restructure the company as a collection of small companies. By entrusting the management of each profit center to a leader, we will develop human resources with a management mindset.

3. Achieving management by all employees based on our group's philosophy
We will realize “management by all” in which all employees can work with a sense of fulfillment and achievement by joining together to contribute to the development of the company.

Global Business

Direct sales to general consumers through overseas group company EC sites and EC sites operated by overseas Internet mail-order businesses, as well as wholesale sales to overseas Internet mail-order businesses, overseas sales agents, overseas beauty specialty stores, and overseas department store operators.

Hydro-ion

The ionizer installed inside the dryer ionizes the molecules in the air. In addition, high-density carbon and ceramics emit far infrared rays.
The fusion of these two technologies generates hydro-ions from the dryer, which are then delivered to the hair.

Heat Support System

A unique system that guides you to the correct posture from a chiropractic perspective. The three key points of the system - iliac bone support, pelvic tilt, and body trace curve - help to disperse body pressure and reduce the burden on the body by ensuring the correct posture.

Health Promotion Equipment

The “Health Promotion Equipment Certification System” is a system in which the Japan Home Health Care Equipment Association* examines the safety and appropriateness of the functions of health equipment for home use.
Health promotion equipment refers to machines and appliances that aim to improve health and beauty and enhance quality of life (excluding medical equipment and welfare equipment). By establishing a certification system, the aim is to enable customers to choose equipment that meets their needs with confidence and peace of mind.
SIXPAD Foot Fit Lite was certified as a “health promotion device” by the Japan Home Health Care Equipment Association on March 29, 2021.
A general incorporated association that aims to contribute to the improvement of the health of the nation and the sound development of the home health equipment industry by improving the technology related to home health equipment, ensuring quality and safety, and optimizing distribution and sales, thereby contributing to the improvement of the welfare of the nation.

IR email distribution

An email distribution service specializing in the distribution of IR information.

IPL

IPL (Intense Pulsed Light) uses light that reacts with black pigments to approach unwanted hair using the heat generated.
The light from the IPL is diffused over a wide area, so the heat is not concentrated in one area, making it safe to use. Not only will your unwanted hair become less noticeable as you continue to use it, but your skin itself will also become more beautiful and radiant.

Intellectual Property (IP)

Inventions, music, trade secrets, and other intangible items are also referred to as “intellectual property”.
Intellectual property rights protect intellectual property. There are copyrights that protect works such as music, films and paintings, patent rights that protect inventions, utility model rights that protect devices, design rights that protect designs, and trademark rights that protect marks used to distinguish products and services.

JKL

Life EV

The EV product brand concept of Blaze, a group company. We will continue to provide a product lineup that meets a wide range of uses based on the concept of “Life EV,” which refers to EVs that play a role in the familiar mobility of people's lives, and will expand our business from the fields of lifestyle and hobbies to the business field in earnest.

MNO

MEGLY

A self-care brand that was born out of the desire to encourage people to think about their own bodies and minds, and to promote various kinds of circulation, from society to the earth, using the “circulatory power” of carbonated drinks as a starting point.
As a brand that values “your uniqueness” without being constrained by preconceived ideas of what you should be, we develop self-care products and services that can be used by all people, regardless of gender. As a brand that uses carbonated products, we are also environmentally conscious, and we will introduce services that are gentle on the earth and people, and that can be used with peace of mind for a long time. Through the concept of “meguri” (circulation) that is also the origin of the brand name, we aim to create a world and future where all people around the world can shine and recognize each other as they are.

Mediculation®

A fabric made from a fiber that incorporates high-purity ceramic made from natural ores into the yarn, with a weight of approximately 310g/m2 to pursue the effect of relieving fatigue. Mediculation® promotes blood circulation by radiating far infrared rays (body heat) emitted from the body, reducing muscle fatigue, relieving stiffness and tension, and recovering from fatigue.

Microcurrent

An extremely weak current similar to bioelectricity that is generated by capturing sunlight or lighting in solar panels.

MTG LIFEPLAN

A monthly subscription service with trade-in and warranty options.

MTG consolidated subsidiaries

Blaze Corporation, Bnext Corporation, MTG Professional Corporation, Positive Psychology School Corporation, MTG Medics Service Corporation, MTG Ventures Corporation, Goto Camellia Corporation, Kishun-kai, MTG FORMAVITA Corporation, EVERING Corporation, M's Agency Corporation, MTGV Investment Business Limited Liability Partnership, Central Japan Seed Fund Investment Business Limited Liability Partnership, Amity (Shenzhen) Trading Co. (Abbreviation: MTG Shenzhen), Amity (Shanghai) Trading Co. (Abbreviation: MTG Shanghai), Amity Corporation (Abbreviation: MTG Taiwan), MTG PAC IPL (Intense Pulsed Light) is a technology that uses light that reacts with black pigments to approach unwanted hair by generating heat.

NEWPEACE

A total solution brand launched in 2020 using SleepTech. The company has launched a range of products, including the NEWPEACE AI Motion Mattress, a mattress that uses AI and technology to provide the ideal sleep experience through movement and temperature control, the NEWPEACE Light, which automatically stretches the body when you lie down, and the NEWPEACE Medical Sheet, the world's first* product that combines the functions of electrotherapy, which has been certified as a medical device, with NEWPEACE's unique temperature control function, Heat Navigator. NEWPEACE Motion Eye, which can be used to care for the eye area, NEWPEACE Motion Head, which can be used to care for the head like an aesthetician's hands, and NEWPEACE Good Night & Good Day, a food with functional claims that is effective in improving the quality of sleep and increasing energy and vitality during the day, were also launched. The company began to develop its products as a total solution brand that provides comprehensive and multifaceted support through Sleep Tech, rather than focusing on bedding products.

* A medical device with an electric potential that has a technology that turns off the heat function when you fall asleep, using a mattress-type bedding and a body movement sensor.

Optical Philosophy

This is the philosophy of company management and the basis for decision-making, as well as a guideline for all employees to lead wonderful lives.

ON&DO

A beauty brand born in August 2020 with the concept of “warm skin”, pursuing the relationship between skin, body and mind. The first product is a basic skincare line with 9 items. The products use ingredients such as camellia flower yeast from the group company Goto Camellia Co. Ltd. to make full use of the appeal of the Goto camellia plant, and convey “beauty” = VITAL BEAUTY, which changes with the times. Currently available at the ON&DO counter in the JR Nagoya Takashimaya and Hankyu Umeda main stores, as well as on the EC site.

Other Businesses

Manufacturing and sales of products made from camellia oil, and sales of mobility products, mainly electric vehicles.

PQR

Professional business

B happy Sales agency for EC platforms for beauty salons, wholesale sales to beauty salon operators and aesthetic salon operators, sales of equipment to accommodation facilities, direct sales to general consumers at shopping centers, etc.

Retail Store Business

Wholesale sales to operators of department stores, shopping centers, duty-free stores, mass retailers, and specialty stores, as well as direct sales to general consumers through face-to-face sales at retail stores operated by the company.

ReFa

A brand that started out in 2009 with beauty rollers. The ReFa brand has since expanded into the BEAUTY TECH/ROLLER category, which includes beauty rollers, facial care devices, and light beauty devices, the HAIR CARE category, which includes hair dryers, hair irons, and brushes, and the FINE BUBBLE SHOWER category, which utilizes the cleansing power of fine bubbles to make the skin beautiful just by bathing in them.

ReFa Room

A one-step-up accommodation plan where you can experience ReFa products in a relaxing space.

ReFa Shop

In addition to stocking ReFa products, the ReFa Shop offers beauty equipment and skincare products tailored to each individual through consultations with beauty life designers who have a wealth of beauty knowledge.

STU

Sensing Technology

Using our unique sensing technology, we automatically achieve appropriate temperature control for both the scalp and hair ends.
This protects against heat damage while achieving the ideal finish.

SIXPAD

A training brand that was launched in 2015 and uses EMS (Electrical Muscle Stimulation) technology. The main product, the EMS device, meets the safety standards of the Japan Home Health Care Equipment Association, a public organization, while also being thin, lightweight, cordless, and simple to use, achieving both safety and convenience.
The SIXPAD brand product categories have been expanded to include the Powersuit category, which enables EMS training without the use of gel sheets, the HOMEGYM category, which provides an online gym service using Powersuit, the HealthCare/Medical category, which focuses on the Foot series, which effectively targets the muscles that support walking by strengthening the soles of the feet, and the Recovery category, which cares for the body and improves condition. It is being developed as a comprehensive fitness brand.

Smart Plan

A pay-as-you-go usage plan in which the target product is loaned and the user is billed according to usage.
The benefits of this system are that there is no waste because you are only charged for the amount you use, and you can update the product for free when a new model is released. You can set a maximum charge amount, and you will not be charged more than the maximum amount. Even large salons that use the product frequently can use it without worrying about the usage fee. During the contract period, there is a permanent warranty, so you do not have to pay for repairs in the event of a breakdown.
In addition to the usage fee, you can use the product for only the installation fee at the time of introduction and the monthly management fee.

*There is a minimum usage period.

Smart Ring Business

An IoT business that manufactures and sells contactless smart rings (rings equipped with short-range wireless communication) that enable payment when shopping or eating out.

Stores

Opening stores in department stores, duty-free stores, shopping centers, and mass merchandisers operated by our group. Adjusting the number of stores based on the store opening and closing criteria that take into account the profitability of each store.

Style

A posture support brand that was launched in 2014 with the concept of “posture”. The product features are that they are easy to use and have a stylish design. They can be used easily by simply placing them on a chair and sitting on them, and they not only have functionality, but also come in a variety of colors and designs. Currently, the Style brand product categories have been expanded to include the Seat category, which supports the habit of good posture from a chiropractic perspective; the Health Chair category, which leads to the ideal posture through a combination of evidence-based experience and design; and the BX category, which is a type of wear that helps to regulate physical experience in a healthy way.

The three pillars of our business

are the “Hikari Philosophy”, “Business Vision” and “Group Management Method”.